Introduction to Marketing Project

06Sep07

Each student is required to create a blog based on an approved theme relating to marketing and advertising. The blog should provide an insight into the chosen topic and act as a forum for discussion.

We shall be using WordPress for this project as it is free, user-friendly and hosted.

All students must post at least one new entry to their blog each week. Posts must relate to the chosen topic and should contain original commentary. Material from other sources must be clearly identified (using quotation marks, for example) and, wherever possible, linked to. Students must also post at least one comment per week on their classmates’ blogs. These are minimum requirements and further posts/comments are to be encouraged. Students will also be responsible for responding to any comments posted by classmates (or the teacher) on their own blog.

A links list (or blogroll) should be created on the blog with links to sites relevant to the chosen topic. Links may point to web sites, other blogs or articles.

This project will count for 30% of the ‘contrôle continu’ mark for the semester.